E-Commerce SEO Service Page

Are you tired of pouring money into paid ads?

We understand the frustration. At Prokett, we believe that generating qualified traffic shouldn’t drain your marketing budget. Our goal is to empower your website to become a sales-generating powerhouse.

Product Page Performance

Revamping your product pages is the key to attracting conversion-ready traffic and streamlining the path from search to purchase. Backed by targeted keyword research, we ensure your ecommerce website seizes every opportunity to boost sales.

Optimize site speed for success

In the online world, seconds make all the difference. A slow website not only annoys visitors but also puts your online success at risk. At Prokett, we recognize the critical role site speed plays in providing an outstanding user experience and boosting conversions.

Technical SEO for Peak Performance

In the intricate landscape of the digital realm, conquering the competition requires more than just a visually appealing website. Technical SEO stands as the backbone, ensuring your online presence is not only seen but optimized for unparalleled performance.

Ecommerce SEO Content Strategy​

Crafting captivating content is essential for attracting potential customers and strengthening your SERP presence. Our flexible SEO content solutions cater to your unique needs, spanning from in-depth product descriptions to informative blog posts.

Specialized Ecommerce SEO Solutions​

Partnering with SEO experts who are well-versed in ecommerce strategies brings the advantages of dedicated focus, creative innovation, and the comprehensive benefits of a varied range of ecommerce SEO services.

Our approach to ecommerce SEO is methodical and has a track record of success, yet it remains adaptable to cater to individual needs.
We design your ecommerce SEO campaign specifically to align with your unique business objectives, utilizing our well-honed systems and methodologies.
With our flexible ecommerce SEO services, you have the freedom to tailor your campaign, accelerating progress and enhancing your online store’s visibility in search engine rankings.

Ecommerce Store Link Building Strategies

Understanding that product pages often struggle to gain backlinks, our SEO campaigns integrate rich, informative content with effective link-building services. This strategic pairing of content and links showcases your expertise and enhances your page's ranking in search results.

Ecommerce SEO Amidst Evolving Privacy Norms​

As heightened privacy regulations impact the effectiveness of third-party cookies, relying on external data to attract new customers or re-engage past visitors to your online store is becoming less viable.

No matter the ecommerce platform your store operates on, be it Shopify, WooCommerce, BigCommerce, WordPress, or Magento, SEO offers a reliable, cookie-independent method to reach your target audience, build trust, and secure their business.

Why Choose an Ecommerce-Focused SEO Agency?

In the UK’s ecommerce landscape, as per Think with Google’s 2023 report, a significant 74% of consumers initiate their shopping journey through search engines. They are actively looking for comprehensive product details, reviews, and comparisons.

This consumer behavior highlights the importance of SEO in connecting with and engaging potential buyers. It shows a clear preference for informed purchasing decisions.

On the contrary, paid ads, while initially driving traffic, face challenges like ad blockers and viewer indifference. This impacts the long-term effectiveness and ROI of paid advertising efforts.

Therefore, in the competitive UK ecommerce arena, lacking a robust SEO strategy risks losing potential customers to competitors. Particularly crucial are the category pages, where effective SEO can make a significant difference in visibility and customer acquisition.

What Are the Obstacles to Search Visibility in Ecommerce?

Regardless of the ecommerce platform you utilize, the expertise of an ecommerce SEO agency can prove invaluable in addressing potential challenges that could adversely affect your ecommerce website’s search visibility. These challenges include:

  1. Faceted Navigation: Filters are an effective means of assisting users in finding the information they need. However, if your technical search engine optimization (SEO) is not properly configured, they can lead to a phenomenon known as “index bloat.” This can hinder search engines from efficiently discovering and indexing your crucial pages.

  2. Structured Data: Potential buyers often rely on product reviews to make informed purchasing decisions. Structured data plays a pivotal role in on-page SEO by aiding search engines in recognizing product reviews on your site. When implemented incorrectly, your product pages may fail to stand out in competitive search results with commercial intent.

  3. Internal Link Architecture: A comprehensive internal linking strategy is essential for large ecommerce websites. Without one, these websites may encounter issues with Googlebot crawling, resulting in challenges when it comes to indexing pages and disrupting the flow of link equity. Link equity is a crucial ranking factor that influences search engine rankings.


Why Are E-commerce SEO Services Beneficial?

Collaborating with an ecommerce SEO company can bring significant value to your business. Our clients enjoy distinct advantages in the market when they partner with us.

  1. Connecting with the Right Shoppers: Without an effective search engine optimization strategy, your potential customers may remain unaware of your online store’s existence. Even if they are ready to make a purchase, the absence of search optimization can prevent them from finding your products in search results. A top-notch ecommerce SEO company’s primary goal is to ensure that your business is easily discoverable by prospective buyers.

  2. Matching Intent to Your Buyer’s Journey: Throughout their buying journey, your potential customers have varying informational needs. A comprehensive SEO campaign targets relevant keywords at each stage of the marketing funnel—top, middle, and bottom. This approach helps you not only build a robust customer base but also sustainably increase your revenue.

  3. Helping You Compete in a Competitive Market: The ecommerce landscape is highly competitive, with new entrants joining the market regularly. As consumers become increasingly discerning in their quest for the best value, search visibility becomes indispensable. It plays a pivotal role in establishing trust and guiding potential buyers to your products.

What Can You Expect from Your Ecommerce SEO Campaign?

What sets us apart from other ecommerce SEO companies is our unwavering focus on strategy. While anyone can offer a menu of haphazard tactics that may not significantly impact your objectives, we provide a distinctive methodology that orchestrates a concentrated effort to establish topical authority and enhance search visibility for your business.

Our year-long ecommerce SEO strategy begins with a robust foundation, including goal establishment and a proactive schedule for comprehensive audits and keyword research. Every subsequent SEO action, ranging from backlinking strategies to product page optimization, is meticulously aligned with a specific set of keywords that underpin your goals.

By delving deep into your unique requirements and crafting a custom ecommerce SEO strategy tailored to your objectives, we ensure that all campaign resources are channeled toward achieving a precise outcome.

Here’s an illustrative calendar of our SEO company services for a 12-month campaign, although each customer’s SEO campaign is customized to their specific needs:

1st Quarter:

  • Strategic goal setting
  • Thorough keyword research
  • Technical site audits
  • In-depth backlink analysis
  • Robots.txt optimization

2nd Quarter:

  • Crafting SEO-focused content to bolster topical authority
  • Implementing strategic link building
  • Analysis of Core Web Vitals
  • On-page optimization
  • Continuous site audits

3rd Quarter:

  • Optimization of site architecture
  • Ongoing link building efforts
  • Persistent content optimization
  • Analysis of conversion rates
  • Recommendations for featured snippets

4th Quarter:

  • Refreshed competitive analysis
  • Recommendations for EAT (Expertise, Authoritativeness, Trustworthiness)
  • Continued link and content building with relevance to target keywords
  • Ongoing site monitoring
  • ROI analysis and annual goal assessment

This structured approach ensures that every action we take throughout the year aligns with your overarching strategy, providing a clear path towards achieving your desired outcomes.

How Does Content Marketing Fit into Ecommerce?

Content plays a pivotal role in achieving success in search engine optimization. That’s why we’ve established an entire team dedicated to assisting you in generating the content essential to fuel your SEO strategy. Sustainable improvements in search results hinge on the development of topical authority, which in turn earns the trust of both search engines and search users. Given Google’s emphasis on valuable content, the creation of high-quality content is now more critical than ever.

Adaptable Content Services:
Our content services are designed to adapt to your team’s specific needs. If you have in-house writers who could benefit from support in crafting optimized content, our content briefs provide them with all the necessary information to harness the organic search channel effectively. Don’t have internal writers? No problem! We can produce the content required to establish trust, build authority, and foster long-term growth.

Product Page Copy Matters:
Within our SEO content services, we prioritize the optimization of product pages. These pages are enriched with keywords targeting conversions, maximizing your chances of filling ecommerce shopping carts and boosting sales. When combined with our conversion optimization services, well-crafted content transforms website traffic into revenue.

SEO Content With a Defined Purpose:
What sets our content services apart from other SEO agencies or conventional SEO providers? It’s our integrated strategy. We go beyond a simplistic price-per-word approach to elevate your content beyond the often mediocre content churned out by other agencies. Our distinctive system and structure ensure that our writers collaborate closely with your SEO team to ensure that their work contributes meaningful value and momentum to your SEO endeavors.

Want to Cut Ad Costs and Boost Sales?

Enhance conversions and decrease ad costs by transitioning to SEO’s cost-effective approach. Elevate your online presence, drive more sales, and improve conversion rates without overspending.

Boost Ecommerce Conversions and Sales

Our tailored ecommerce SEO services are designed to drive conversions and sales effectively. Leveraging Google Analytics, we track crucial data and events to measure success. Our customized reporting dashboard offers clear insights, translating into increased sales and conversions.

Google Analytics Conversion Tracking

Beyond revenue, we monitor vital events like sign-ups, wishlist additions, and social shares. This allows us to optimize your SEO strategy for better conversion rates.

Sustainable Revenue Growth

Our focus is on driving traffic to key conversion points, ensuring a direct link between your investment and increased revenue. Our monthly reports highlight revenue generation and opportunities for further growth.

Enhanced User Experience

Our ecommerce SEO strategy centers on enhancing the user experience. We optimize your website for a smooth customer journey, resulting in increased conversions and sales. By improving site speed, navigation, and usability, we turn every visitor into a potential customer.

Long-Term Success

Our comprehensive approach builds topical authority over time, resulting in sustained gains in conversions and sales. SEO becomes a valuable, long-term investment for your ecommerce business.

Delivering Outcomes for Ecommerce Clients

Every Victory Counts

We find inspiration in every achievement, whether it’s optimizing customer acquisition costs for an established SaaS company, fueling growth for a startup, or empowering traditional brands to compete in the ecommerce arena. Our ultimate goal is to deliver top-notch SEO services that make your business shine and succeed in the limelight.


What Our Ecommerce SEO Clients Have To Say

What SEO Excellence Brings to Your Ecommerce Venture

Unmatched Expertise

Our team comprises highly trained SEO specialists who excel in best practices, ensuring your ecommerce venture benefits from their expertise.

Insightful Performance Metrics

 Our detailed reports offer valuable insights, allowing you to thoroughly understand your ecommerce SEO campaigns within the broader context of your digital marketing strategy.

Streamlined Campaign Execution

We employ visual task boards that provide complete transparency, enabling efficient management of your SEO campaign’s priorities and activities.

Full Access and Clarity

We believe in complete transparency, granting you access to our systems and processes, ensuring that every action taken to enhance your online visibility is transparent and praiseworthy.

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